An experiment in rapid idea creativity

Every baby* deserves a chance to live.

The ugly ones. The stupid ones. The ones that were conceived in a drunken haze.
We at D-Prep are giving your babies a chance to escape your desk drawers and see the light of day. Through rapid creative sprints, we’ll take your babies, gently stroke life back into them with our fingertips, and give them back to you as the healthy, fully-developed babies you always dreamed of.   Because no baby is too wild, too dumb, or too crazy for the miracle of rebirth. Dig through your folders and give us your babies. We’ll take care of the rest. (*baby = idea)

The Caretakers

Our staff here at D-Prep Daycare was carefully selected from literally hundreds of billions of qualified applicants. You can rest easy knowing that only the top people in their respective fields are working around the clock (taking only occasional breaks to go to the bathroom and watch Game of Thrones) to rejuvenate your baby.

Watch the baby* grow

No baby is hopeless. Take a look at some abandoned babies that have gone through our rigorous program and are now
living full, happy lives. View our gallery, get to know us and what we do as we tinker. You could even tinker with us.
Get involved as much or as little as you want. This is your baby, after all.

D-PREP @

D-Prep is a creative summer residency program at Deutsch. For 10 weeks, creatives, technologists, designers and other people from diverse backgrounds assemble to tackle client briefs, invent new things and rapidly prototype ideas. Give us your baby, either with words or pictures. Maybe it’s a useful product. Maybe it’s a useless product. Maybe it’s a party to celebrate your hamster’s birthday. Whatever. 
Give us your baby. We’ll make it good.

Contact us at dprep@deutschinc.com